Did you ever wonder what kind of people buys certain kratom strains? We have, too, which is why we decided to get some answers. Golden Monk surveyed twelve months of data across multiple sites over an extended period of time.
It was our goal to better understand our audience and the audience for kratom products in general. After reviewing market analysis across several e-commerce platforms and comparing that information against our own sales reports, we made some exciting revelations. This is what we’ve found.
Our research suggests that Red Borneo is popular all across the globe, but it has an especially strong presence in major U.S. cities. Red Borneo Kratom buyers tend to live in large metropolitan areas or in prominent cities adjacent to such areas.
The data shows that New York is the number one location for Red Borneo kratom sales. This West Kalimantan strain is a best-selling item at hundreds upon hundreds of stores throughout the Five Boroughs.
In Manhattan, kratom is advertised on billboards, flyers, and on signs in the windows of upmarket kava lounges. In Queens and the so-called “outer boroughs,” kratom signs are displayed prominently in the windows of neighborhood convenience stores, smoke shops, and bodegas.
The same is true in most of the top 50 locations where Red Borneo has moved the most units. These locations include Atlanta, GA; Austin, TX; Baltimore, MD; Boston, MA; Charlotte, NC; Chicago, IL; Cleveland, OH; Dallas, TX; Denver, CO; Detroit, MI; Miami, FL; Pittsburgh, PA; and Sacramento, CA.
This is in keeping with the advertising and purchasing habits of cosmopolitan neighborhoods where residents favor the exotic and the austere. For example, Chicago – the number two city on our list of Red Borneo’s top 50 locations – is a place of great ethnic diversity. It is also a city with a growing number of artisanal shops.
The Windy City is home to approximately 300 artisanal stores, including independent art galleries, bespoke mercantile boutiques, all-organic cafes, and occult bookstores. There are also five three to four-star kratom and kava lounges, and more than 20 smoke & vape shops offering kratom products.
Similar numbers can be found across all 50 locations where consumers buy Red Borneo Kratom the most. For example, Seattle is number five on the list, with more than 20 kratom retailers, including Seattle Organics Kratom Shop and Krava Organics – Kratom & Kava.
The former sells Red Borneo-like funnel cakes at a street fair, while the latter has made it the main ingredient in its proprietary blend. Both shops have attracted dozens of reviews and four-star Google ratings.
Much of Red Borneo’s popularity is due to the wide age range of the average consumer. Our research indicates that males between the age of 25 and 34 make up more than 20 percent of total users in the United States. Interestingly, users between the age of 35 to 44 follow closely behind at approximately 23 percent.
While there is a significant amount of younger users between the age of 18 and 24, their numbers are not far off from those of middle-aged consumers, which demonstrates a multigenerational curiosity about this kratom strain, as well as a possible affinity for Borneo kratom that transcends youth.
As a matter of fact, our findings point to relatively young working professionals as the core demographic for this dynamic strain. This makes sense given the overarching image that Red Borneo evokes. When one thinks of the island of Borneo one may think of adventure, excitement, and innovation.
There is a seemingly small but salient difference between the percentage of male and female Red Borneo Kratom buyers. Of the percentage of kratom users who purchase Red Borneo with some regularity, we can see that females make up 38.7 percent of the pie, with males making up the majority at 61.3 percent.
The split between male and female kratom consumers appears to be significant, as it runs counter to trends in cannabis and CBD use. The dichotomy between male and female consumers has been noted in multiple studies.
In a study of 2,400 participants by HelloMD and the Brightfield Group, 58 percent of CBD users were women. An additional study found that females of a certain age comprised the most substantial segment of 450,000 cannabis users.
The CBD market is enormous at the moment, easily outperforming current annual sales of candy, gum, and mints. So, too, is the kratom market, which leading economists estimate to be worth $1.8 billiong.
The realization that more men are buying Red Borneo kratom demonstrates the line that should be drawn between Mitragyna speciosa and other substances. Kratom has always been a male-centric plant; historically the leaves of the kratom tree were chewed by the native laborers of Southeast Asia, a labor force that was male-dominant in nature.
This historical precedent should be in the purview of anyone who wishes to understand kratom sales trends. Within this larger context, it makes sense for men to represent a larger subset of kratom consumers.
The results of our probe into Red Borneo kratom buyers suggest a wealth of potential for discerning entrepreneurs. The average Red Borneo users’ affinity for entertainment, fast food, and fine dining points to movie theaters, casual dining establishments, and outdoor music festivals as exploitable markets for expansion in the future.
A small percentage of consumers possess a notable DIY spirit, which accounts for how fashionable empty kratom capsules and kratom scales have become. This tells us that the market for kratom powder and home-growing kits is secure.
The hobbyists and active outdoorsmen among Red Borneo kratom buyers would surely benefit from innovations in expedient kratom delivery and on-the-go solutions. This percentage of buyers could drive sales of ready-made kratom drinks and the evolving kratom edible market as it continues to expand.
A small but certainly not negligible percentage of Red Borneo enthusiasts has a passion for technology, which may benefit the evolution of the kratom industry itself. We have all heard of the IoT (Internet of Things). Why not kratom apps for your smartphone and home devices?
When you review our stats, you can see a recognizable overlap in male and female buyers’ spending habits. Both male and female consumers sink a good deal of money into auto repairs and maintenance. They also share an interest in physical fitness and sports.
In light of this shared purchase intent, we can see an obvious window of opportunity for keen businesses to accommodate this demographic. For instance, car washes and auto body shops might consider installing kratom vending machines or adding kratom extracts to their POS-adjacent impulse purchase displays.
As fitness centers across America continue to partner with third-party companies to offer juice bars and nutritional supplements, the time is right for kratom industry go-getters to target this undeniable audience.
With nonprofit organizations like the AKA doing their level best to educate the public about the science behind kratom it would seem like as good a time as any to approach members-only gyms with a prospective kratom brand ambassadorship.
In summary, Red Borneo kratom is beloved by fans of the authentic and bespoke. Regardless of age, Americans have found a strain that suits their needs. Male and female patrons alike have embraced this Indo kratom cultivar.
Research seems to suggest that Red Borneo kratom has a bright future in the modern world, one that can be augmented to grow alongside the ever-fluid fields of business and technology. All it will take is a bit of that DIY spirit so common among the kratom-loving public.